Texas Roadhouse Practice

What famous country song did Texas Roadhouse use in their promotional campaigns?

1. Friends in Low Places

2. Take Me Home, Country Roads

3. Ain't No Mountain High Enough

4. Chicken Fried

The correct answer is: Ain't No Mountain High Enough

The famous country song used in promotional campaigns for Texas Roadhouse is "Chicken Fried," which is a celebration of Southern culture and comfort food, deeply resonating with the restaurant’s brand identity. The song highlights themes of enjoying good food, friends, and the comforts of home — elements that align perfectly with the Texas Roadhouse experience, emphasizing a warm and welcoming atmosphere. While "Friends in Low Places" is an iconic country anthem, it's more about themes of heartbreak and camaraderie rather than food, making it less pertinent as a promotional tool for a restaurant. "Take Me Home, Country Roads" evokes nostalgia for West Virginia and a longing for home but doesn't directly relate to the culinary experience, nor does it encompass the Texas Roadhouse ethos. "Ain't No Mountain High Enough" is a classic song but falls outside of the country genre and doesn't align with the restaurant's specific branding around southern hospitality and home-cooked meals. Overall, the connection of "Chicken Fried" to food and the Southern lifestyle makes it a perfect fit for promoting Texas Roadhouse and resonating with its customer base.